Recognizing that alcoholic beverages dominate many social functions and have a constant presence in human society, Spirit Guide, Inc. seeks to educate consumers and industry members on a variety of topics related to the potential benefits and risks of alcohol consumption, along with the historical, cultural and economic significance of the products.  

 

Activities include workshops, masterclasses, seminars, panel discussions, demonstrations, site visits, meal pairings and tastings in live and virtual venues.

 

Subject matter includes industry trends; the history of global distilled spirits production and consumption; environmental issues and sustainability of crops, water, and wood; gender roles in the industry; chemistry of beer, wine, and spirits; science of aromas and flavors; influence of geopolitics on production and distribution; production methods and applied science; awareness of substance abuse, addiction, and health risks; supporting emerging businesses; professional development in the hospitality and beverage industries; fostering diversity and inclusiveness; addressing sexual misconduct; and others.  

 

Spirit Guide, Inc. also promotes understanding of new products, techniques, and technology in the field of beer, wine, spirits, and related culinary arts.